At Side Hustle Moto and Prugh Design we try to find the good in everything. Drawing inspiration from the people we meet and the places we go, our hope is to create a place where people with the same passion and love for motorcycles and adventure can come together to celebrate all things that make life worth living.

Western Dakota Tech x Prugh Design


Brappin' & Brewin'

Need to fuel up? Look no further than our locally roasted beans to get you to your next destination.

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From the Blog

Summer in the hills

Summer is a time for all things motorcycle. We know all the best routes and hidden gems to get the most out of your ride.


Next generation

Join Sage as she learns the ways of the road. From dirt bikes to a license, see how she joins the next generation of motorcycle enthusiasts.


Opt outside

Living in the Black Hills, we have a deep love of nature and all it has to offer. Check out our ongoing challenge as we try to hike all 450 trailheads!




I googled places that sell motorcycle helmets in Rapid City, and these guys popped up first since they are less than a mile from my office. I drove over and was really surprised that there was such a cool little shop in our neighborhood that I never knew about. the staff were super friendly and sold me a helmet from the display for a really good price! Thanks Side Hustle Moto!

Dominic Kirkendall
Rapid City, SD

Best place to shop for sweet one of a kind stuff! You guys rock keep up the good work!!

Trevor Van Heel
Rapid City, SD

Amazing people and fantastic place!!

Retta Killens
St. Louis, MO

Just got the coolest hat from there. Love them the vibe and the gear! Great shop.

Sara Stenberg
Rapid City, SD

Our retail store

1715 Samco Rd Unit #106

Rapid City, SD 57702

Sunday-Tuesday: Closed



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